HOW h&m
Successfully
LAUNCHED THEIR
NEW APP
With a Campaign Generating Over 14M
Impressions
Impressions
14M+
Impressions
570,000+
Clicks
6.2X
Return On
Ad Spend
About H&M
H&M is a Swedish multinational
clothing-retail company known for its
fast-fashion clothing for men.
clothing-retail company known for its
fast-fashion clothing for men.
women, teenagers, and children. Operating in over 74 countries
with over 5,000 stores globally, the H&M group is one of the s
world’s leading fashion companies.
with over 5,000 stores globally, the H&M group is one of the s
world’s leading fashion companies.
Challenges
H&M was looking to build an
e-commerce presence in Egypt and had
set strict guidelines and KPIs for the brand.
e-commerce presence in Egypt and had
set strict guidelines and KPIs for the brand.
However, they had been seeing low conversion rates and wanted
to leverage celebrities and mega influencers in Egypt to place
the brand exactly where their target audience was.
to leverage celebrities and mega influencers in Egypt to place
the brand exactly where their target audience was.
Dmenta's
approach
Dmenta helped H&M with a bespoke
influencer marketing campaign based
on their goals.
influencer marketing campaign based
on their goals.
target audience’s interests, and an understanding of how they wanted to position themselves. Based on this information, Dmenta identified a total of 13 celebrity influencers whose followers were identical to H&M’s target audience. These influencers were gifted a curated product list along with a scripted ad brief to ensure the copy was optimized for conversions.
Results
With Dmenta, H&M managed to see a
successful launch with higher-than-average
conversion rates
successful launch with higher-than-average
conversion rates
6.2X
Return on ad spend
14M+
Impressions
570,000+
Click on influencer content