On Black Friday
With Dmenta’s Custom
Namshi is a leading fashion & beauty destination in the Middle East region with over 1,300 brands and more than 130,000 products spread across multiple categories.
Founded in 2011, Namshi has grown into a brand that champions digital innovation, has a fiercely independent spirit and inspires its fashion loving customers to experiment with their style. Its vast product catalog consists of in-house collections, sports & activewear and globally-recognised brands, carefully curated for a style-obsessed audience.
November in the Middle East is well known as the beginning of the mega online sale event of the year.
Brands, retailers, and marketplaces all gear up for months in advance with marketing campaigns, discounts, offers, and endless amounts of resources, to prepare for “Black Friday.”
Wanting to capitalize on the biggest opportunity of the year, they looked to engage with Dmenta to create bespoke campaigns with 2 main objectives:
- Create awareness about Black Friday and major offers on their website and app
- Laser sharp segmentation and targeting to ensure higher sales and conversion rates
Dmenta created a bespoke campaign that was closely aligned with Namshi’s goals, i.e. ensuring higher traffic as well as conversion rates on site and on app.
They selected from their pool of influencers and zeroed in on 10 mega influencers who would be able to amplify the reach of Namshi’s campaigns. These influencers were then provided a campaign brief that had all the necessary instructions to ensure the content being posted adhered to Namshi’s guidelines, as well as a curated product list that would attract more visitors and shoppers to Namshi. Every step was taken to ensure that the focus of these campaigns was on maximising ROI as well as conversions.
Over the course of a 2 day campaign, Namshi was able to see record breaking sales, and their target being overachieved: