HOW L’Occitane
Maximized
Sales
On Saudi National Day with Dmenta
37M+
Impressions
2x
Target Achievement
5X
Return On
Ad Spend
About
L’Occitane
L’Occitane en Provence, commonly known as L’Occitane, is a leading global beauty brand and an international retailer of body, face, fragrances and home products based in Manosque, France.
The company was founded in 1976 by Olivier Baussan with the purpose to create a company that celebrates and preserves the traditions of his native Provence.
Challenges
Saudi National Day, one of the highest selling occasions in KSA, offers any brand the opportunity of the year to break records in one day.
L’Occitane had previously worked with big agencies on various influencer marketing campaigns across the GCC on Saudi National Day, however their benchmark remained 1 million AED in sales, which they wanted to change in 2020. This was only possible if they were to reshape the traditional influencer marketing approach.
Dmenta's
approach
Based on L’Occitane’s pain points, Dmenta took on the Saudi National Day L’Occitane campaign 2020 and reshaped the traditional influencer marketing approach.
This was done by leveraging Dmenta’s wide network of Mega-influencers, data and audience analytics, as well as ArabyAds’ proprietary Influencer analytics platform, iConnect.
Dmenta put together a list of some of the biggest Snapchat & Instagram influencers in KSA, KWT and UAE, that shared a common audience of people between 24 to 48 years old, interested in Skin care & Beauty. Based on this, it mobilized 25+ influencers who shared the biggest offers on L’Occitane products available on Saudi National Day.
Results
With 25+ influencers who shared the biggest offers on L’Occitane saw record breaking sales, as well as incredible virality for the campaign.
5X
Return on ad spend
37M+
Impressions
2x
Sales generated over the target