Drove more orders
Now, their New App
Return on Investment
The eighth-largest retailer in the world by revenue, it operates a chain of hypermarkets, groceries and convenience stores globally. Launched in the region in 1995 by UAE-based Majid Al Futtaim, they operate Carrefour in over 30 countries across the Middle East, Africa, and Asia. Today, Majid Al Futtaim operates over 320 Carrefour stores, serving more than 750,000 customers daily.
and wanted to expand even more on its ecommerce platform which not only offered convenience but also promised to make its consumers’ lives easier.
Carrefour wanted a partner that could help them identify and mobilize relevant influencers who could promote this new app, increase customer awareness, and generate more orders with Carrefour Now. It also wanted to show its consumers that it was undergoing a digital transformation to bring an added level of comfort and convenience to its consumers.
Dmenta’s team created a customized
campaign plan by identifying
Carrefour’s goals and pain points.
In a campaign spread across UAE over 4 Days and with over 12 celebrity influencers, Carrefour Now managed to see an incredible growth in the number of transactions on the app, with the following results: